Web Design
Studio Rochester, NY
Custom web and brand design for Rochester, NY businesses ready to position themselves as experts and scale confidently.
Trusted by Rochester, NY Businesses for 10 years
Local Work
Arbor Venues
Designer Kitchens
evolution pilates
frequency wellness space
agathi and co.
fare catering
Services
Web & Brand Design Services Rochester, NY
Whether you need a fully custom website or a quick professional refresh, we have a solution that fits your timeline and budget
Custom Website Design
From strategy and wireframes to custom design and development, you'll get a fully tailored website that's visually stunning, high-performing, and built to grow with your business.
Template Restyle Packages
Our Template Restyle service takes pre-built Squarespace templates and transforms them into cohesive, on-brand sites that feel uniquely yours, strategic design at a faster pace, and a more accessible price point. Get a professional, branded website in weeks without the investment in a custom build. Perfect for new Rochester businesses needing to launch quickly.
Brand Design & Creative Services
Your brand is more than a logo. It's how your business communicates who you are, what you stand for, and why customers should choose you. At Rosella Studio, we create complete brand design systems that work across every touchpoint.
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Brand Design & Visual Identity Strategic brand development that positions your Rochester business as the premium choice. We create cohesive visual identities—from wordmark design and color systems to typography and iconography—that build recognition and trust.
Graphic Design & Collateral Professional graphic design for all your marketing materials. Business cards, letterhead, brochures, packaging, and printed collateral designed to reinforce your brand identity and leave a lasting impression.
Marketing Templates & Digital Assets Custom marketing templates that make consistent branding effortless. Email templates, social media graphics, presentations, and digital assets ready to use across your marketing channels.
Social & Digital Design Systems Complete design systems for digital presence. Custom templates for Instagram, LinkedIn, newsletters, and digital marketing that keep your brand consistent and recognizable wherever your customers find you.
Website Matters
Why Your
Establishes Expertise
drives conversions
builds trust
Your website isn't just a digital placeholder; it's your most powerful business asset. A strategic, well-designed site doesn't just look good; it actively works to grow your business, build trust, and position you as the go-to expert in your field.
A Rochester, NY Web & Brand Design Studio Focused on Growth & Visual Strategy
Rosella Studio was founded by Madison Bracaglia, a creative director with 10 years of experience designing for lifestyle, wellness, and product brands. With a background in campaigns for Squarespace, Mel Robbins, Girlboss, and Mailchimp, Madison brings editorial clarity, process-driven strategy, and timeless design to every project.
Rosella Studio is part of Lume Collective, a creative marketplace for wellness brands (coming soon)! Both are designed with the busy business owner in mind, prioritizing process and strategy without compromising creativity.
Kind Words
Frequently Asked Questions
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Yes! While most of our process happens online for efficiency, I'm happy to meet Rochester-based clients for an initial consultation at a local coffee shop or your office. We can also work entirely remotely via Slack and Zoom if that's more convenient.
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Squarespace gives you a professional, custom website without the technical overwhelm. You get brand consistency across every page, built-in tools for commerce and bookings, and an editor you can actually use yourself. No fragile plugins. No developer dependency. No maintenance headaches. Just a beautiful, high-performing site that's easy to manage as your business grows.
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Custom design means your website is built from scratch to solve your specific challenges. No templates. Every element—layouts, fonts, graphics, mobile experience—is tailored to your brand and designed to convert your ideal clients. I'll integrate the tools and plugins your business needs, optimize for performance across all devices, and provide personalized training videos so you can confidently manage your site without depending on a developer.
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A custom build starts from a blank canvas—completely unique layouts, unlimited design possibilities, and custom features tailored to your exact needs. It takes 8-12 weeks because everything is built from scratch. A template restyle works within an existing Squarespace template structure, customizing it with your brand colors, fonts, and content. It's faster (3-5 weeks), more budget-friendly, and still gives you a professional, branded website—you just work within the template's framework.
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A 25% initial deposit is required to book and reserve your design time block exclusively for you. This deposit is non-refundable. The remaining 75% balance is split into milestone payments as we progress through the design process.
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I'll need your brand assets including images, logos, and any existing brand materials if you have them. I'll guide you through the preparation process with a detailed checklist to ensure we have everything needed to complete your project smoothly and efficiently.
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Absolutely. Part of the Squarespace design process includes personalized training videos. You'll learn how to manage your site, make updates, add content, and keep everything running smoothly—no technical expertise required. You can reference these videos anytime.
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Yes! Professional website copywriting is included in custom Squarespace design packages. I'll craft strategic copy that speaks to your audience and drives conversions. For template restyles, copywriting is available as an add-on.
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Your Squarespace subscription and domain fees (though you get 25% off your first year through Rosella Studio), premium fonts or third-party integrations, stock, advanced SEO services beyond basic setup, and full branding or detailed brand guidelines (available as add-ons).
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You'll have 30 days of post-launch support included for any minor tweaks or adjustments. After that, you can add on a monthly support package for ongoing updates, design tweaks, and technical help, giving you peace of mind as your business grows.
Ready to Stop Guessing & Start Growing?
Let's Build Something That Works. From strategy to launch, we make the process clear, intentional, and results-driven.
Web Design Studio For Modern Brands
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Web Design Studio For Modern Brands ✦