Strategic Web Design, Refined Through Experience

For service providers and small businesses ready for a website that finally works for them.

A woman with long dark hair and a black top sitting at a wooden table with a silver laptop and a notebook, smiling at the camera.

A floral arrangement with white roses, orange and yellow roses, red and orange chrysanthemums, small white daisies, and red dahlias in a white ceramic pitcher, placed on a gray round placemat with a lit candle in an orange glass holder nearby.

A black background with a white stylized letter 'R' and 'D' overlapping.

Hi there—I’m Madison,

Founder of Rosella Studio, a Squarespace web design studio built for service providers, small businesses, and e-commerce brands who are done settling for "good enough" online.

With over 10 years in design and brand strategy, I've worked with lifestyle, wellness, and product brands to build websites that don't just look good, they work. My background includes leading creative for names like Squarespace, Mel Robbins, Girlboss, and Mailchimp, which taught me how to design with purpose, clarity, and a sharp eye for what actually converts. Whether I'm working with fast-moving agencies or ambitious founders, my focus is the same: making your vision impossible to ignore.

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Mission

My

accessible design

build confidence

Making Professional Design Accessible to Ambitious Business Owners

Too many talented entrepreneurs are held back by websites that don't reflect the quality of their work or the ambition of their vision. My mission is simple: to create websites that give business owners the confidence to charge what they're worth, attract the clients they want, and scale without constantly worrying about their digital presence.

Close-up of blurred, purple, red, and white flowers against a dark background.

A smartphone displaying a listing for a modern kitchen in Hilton, New York on a table. The table also holds a city guide and a cereal box.

We're a Design Match If...

✓ You’re Ready to Put Your Best Foot Forward

A great website is what helps you charge more, book better clients, and finally stop putting off or hiding your site.

✓ You'd Rather Be Timeless Than Trendy

You want a website that still looks sharp and strategically made throughout the years, not one that screams "I was designed in 2023!"

✓ You're Officially Over The DIY Life

You've watched the tutorials and spent too many weekends trying to make it work. Now you want something professional that actually helps you level up to where you know your business deserves to be.

✓ You want a partner, not just a designer

You don't just want someone to execute—you want a collaborator who gets your vision, challenges you when needed, and makes the process feel like teamwork, not a transaction.

You have a vision for what's possible and you're not afraid to think bigger. You want a designer who matches your creative energy and helps you build something expansive.

✓ You're building something transformational

Sound familiar? Let's Talk!