Frequently Asked Questions

What services does Rosella Studio offer?

We offer four main services:

• Custom Website Design — Fully designed and developed Squarespace sites built from scratch
• Template Restyle — Transform Squarespace templates into polished, branded websites
• Squarespace Support & Maintenance — Ongoing updates and expert help without the full-time commitment

What's the difference between custom design and template restyle?

Custom Design starts from a blank canvas—completely unique layouts, unlimited design possibilities, and custom features tailored to your exact needs. Perfect for businesses that need one-of-a-kind solutions. Timeline: 2-3 months.

Template Restyle works within an existing Squarespace template structure, customizing it with your brand colors, fonts, and content. It's faster and more budget-friendly while still looking professional and polished. Timeline: 4-6 weeks.

Do you offer budget-friendly options?

Yes! Our Template Restyle service is designed as an accessible alternative to custom builds. We offer three tiers:

• Essential Restyle — Great for solopreneurs who need a clean, professional site fast
• Signature Restyle — Perfect for service providers ready to stand out with strategic design
• Premium Restyle — For established businesses that want custom-level polish with template efficiency

We also offer Single Session support at $150/hour for one-time fixes or updates.

Which service is right for me?

Choose Custom Design if: You have a clear vision, need unique functionality, want complete creative control, and have 2-3 months for the project.

Choose Template Restyle if: You want professional results fast, have a tighter budget, need to launch within 4-6 weeks, and are comfortable with some template constraints.

Choose Ongoing Support if: You already have a website but need regular updates, technical help, or design tweaks.

How much does a custom Squarespace website cost?

Most custom Squarespace website projects range from $6,500 to $9,500, depending on the number and complexity of pages and any custom development requirements. Additional features like advanced e-commerce, membership portals, and booking integrations will increase the investment.

How much does a template restyle cost?

Template restyle pricing varies by tier:

• Essential Restyle — Starting at the most accessible price point
• Signature Restyle — Mid-range investment with complete brand styling
• Premium Restyle — Higher investment for custom-level polish and extended support

Contact us for exact pricing based on your specific needs.

What are your payment terms?

A 25% initial deposit is required to book and reserve your design time block exclusively for you. This deposit is non-refundable. The remaining 75% balance is split into milestone payments as we progress through the design process.

Do you offer payment plans?

Yes! We structure payments in milestone-based installments throughout the project. This makes the investment more manageable and ensures you're only paying as work progresses. Specific payment schedules are outlined in your project proposal.

What's NOT included in the base package?

The following are not included in the base custom design package:

• Your Squarespace subscription and domain fees (though you get 25% off your first year through Rosella Studio)
• Premium fonts or third-party integrations
• Stock photography (we can recommend resources)
• Advanced SEO services beyond basic setup
• Full branding or detailed brand guidelines (available as add-ons)

What does the custom design process look like?

Our process includes five key phases:

• 1. Consultation & Strategy Planning — We understand your brand, goals, and website needs
• 2. Design Concept & Wireframing — Adobe XD wireframes and unique design direction
• 3. Custom Build & Development — Full Squarespace website development with custom features
• 4. Review & Refinement — You provide feedback and we perfect every detail
• 5. Site Launch & Training — We launch your site and provide comprehensive training

How long does a custom website take?

Custom Squarespace websites typically take 2-3 months from start to launch. This timeline ensures we have adequate time for strategy, design, development, revisions, and thorough testing.

How long does a template restyle take?

Template restyles are much faster—typically 4-6 weeks from start to launch. This makes them perfect for businesses that need to launch quickly without sacrificing quality.

How involved do I need to be during the process?

You'll be involved at key milestones—initial consultation, design concept approval, content review, and final launch. We use Slack for real-time communication and Notion for project management, so you're always informed but not overwhelmed. Most clients spend 1-2 hours per week on project tasks.

What do I need to provide before we start?

I'll need your brand assets including:

• Logo files (if you have them)
• Brand colors and fonts (if established)
• High-quality images and graphics
• Any existing brand materials
• Written content or key messaging

Don't worry—I'll guide you through the preparation process with a detailed checklist to ensure we have everything needed.

Do you provide copywriting?

Yes! Professional website copywriting is included in your custom Squarespace design package. I'll craft strategic copy that speaks to your audience and drives conversions. For template restyles, copywriting can be added as an optional service.

Why should I choose Squarespace over other platforms?

Squarespace gives you a professional, custom website without the technical overwhelm. You get:

• Brand consistency across every page
• Built-in tools for commerce, bookings, and memberships
• An editor you can actually use yourself
• No fragile plugins or constant updates
• No developer dependency
• No maintenance headaches

Just a beautiful, high-performing site that's easy to manage as your business grows.

Is Squarespace right for my type of business?

Squarespace is perfect for:

• Service providers (coaches, consultants, agencies)
• E-commerce brands (products, digital downloads)
• Creative professionals (photographers, designers, artists)
• Small businesses and solopreneurs
• Wellness and lifestyle brands

If you need extremely complex custom functionality or a marketplace with thousands of products, Squarespace might not be the best fit. Let's chat about your specific needs!

Will I be able to update my website myself?

Absolutely! Part of the custom Squarespace design process includes comprehensive one-on-one training. You'll learn how to manage your site, make updates, add content, and keep everything running smoothly—no technical expertise required. I also provide personalized training videos you can reference anytime.

Can you transfer my existing domain?

Yes! I handle your domain transfer completely—no stress, no technical hassles. Your transition to your new custom Squarespace website is seamless. I'll walk you through the entire process and handle the technical details.

Do you offer SEO services?

Basic SEO setup is included in all custom website and template restyle packages. This includes:

• SEO-friendly page structure
• Meta titles and descriptions
• Image alt text
• Mobile optimization
• Clean URL structure

Advanced SEO services like keyword research, content strategy, and ongoing optimization are available as add-ons.

Can you integrate third-party tools and apps?

Yes! I can integrate most third-party tools including:

• Email marketing platforms (Mailchimp, ConvertKit, Klaviyo)
• Booking systems (Acuity, Calendly)
• Payment processors (Stripe, PayPal)
• Analytics (Google Analytics, Google Tag Manager)
• Social media feeds
• Customer management systems

How many pages are included in the base package?

Custom Design: Up to 10 pages included. Additional pages can be added for an extra fee.

Template Restyle: Varies by tier (4 pages for Essential, 6 for Signature, 8 for Premium).

We'll determine the exact page count during our strategy consultation based on your needs.

What happens after my website launches?

You'll have 30 days of post-launch support included for any minor tweaks, adjustments, or questions as you settle in. This ensures a smooth transition and gives you peace of mind.

Do you offer ongoing support after the 30 days?

Yes! After your included support period, you can add on a monthly support package for ongoing updates, design tweaks, and technical help. We offer:

• Starter Support — $250/month | 2 hours, 48hr response (existing clients only)
• Standard Support — $500/month | 5 hours, 24hr priority response (existing clients only)
• Single Session — $150/hour | One-time support, 72hr response (available to anyone)
• VIP Day — $1,200 | 8 dedicated hours, same-day turnaround (available to anyone)

What if I need help with something urgent?

Our VIP Day service is perfect for urgent projects or time-sensitive updates. You get 8 dedicated hours with same-day turnaround—ideal for launches, events, or critical fixes.

What kind of updates are included in support packages?

Support packages cover:

• Content changes (text, images, layout adjustments)
• Technical updates (plugin updates, bug fixes, integrations)
• Design tweaks (styling updates, mobile optimization)
• New page creation or section additions
• Performance optimization
• Strategic guidance and best practices

Do you offer logo design or full branding?

Yes! We offer a Brand Must-Haves add-on for custom website projects that includes:

• Wordmark design
• Color system
• Comprehensive style guide
• Typography system
• Custom icons
• Brand personality & tone

Normally $1,200, bundled at $950 when added to your website project.

What if I already have branding?

Perfect! We'll work with your existing brand assets and ensure they're applied consistently throughout your website. If your branding needs refinement or feels inconsistent, our Art Direction for Websites service can help.

What's included in the Art Direction service?

Art Direction includes:

• Creative direction deck
• Visual style guide
• Wordmark or logo refinement
• Website audit with recommendations
• Strategic design direction for cohesive branding

This is perfect for businesses with existing websites that feel inconsistent or off-brand.

How do I get started?

Simply reach out through our contact form or schedule a consultation call. We'll discuss your goals, timeline, and which service best fits your needs. From there, I'll send you a detailed proposal with timeline, investment, and next steps.

Do you have availability right now?

Project availability varies throughout the year. I typically book 4-6 weeks in advance for custom projects and 2-3 weeks for template restyles. Contact me to check current availability and reserve your spot.

Can we schedule a call to discuss my project?

Absolutely! I offer free 30-minute consultation calls where we can discuss your vision, goals, and determine which service is the best fit for your business. No pressure, just honest conversation about what you need.

What if my question isn't answered here?

I'd love to help! Reach out through our contact form or send an email with your specific question. I typically respond within 24-48 hours.