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Web Design Studio
For Modern Brands

Rosella Web and Brand Studio

Strategic Web & Brand Design for Brands Ready to Own Their Market

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Studio Work

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Services

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Custom Website Design

From strategy and wireframes to custom design and development, you'll get a fully tailored Squarespace website that's visually stunning, high-performing, and built to grow with your business.

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Template Restyle Packages

Our Template Restyle service takes pre-built Squarespace templates and transforms them into cohesive, on-brand sites that feel uniquely yours, strategic design at a faster pace, and a more accessible price point.

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Brand Design & Creative Services

Your brand is more than a logo. It's how your business communicates who you are, what you stand for, and why customers should choose you. At Rosella Studio, we create complete brand design systems that work across every touchpoint.

  • Brand Design & Visual Identity Strategic brand development that positions your Rochester business as the premium choice. We create cohesive visual identities—from wordmark design and color systems to typography and iconography—that build recognition and trust.

    Graphic Design & Collateral Professional graphic design for all your marketing materials. Business cards, letterhead, brochures, packaging, and printed collateral designed to reinforce your brand identity and leave a lasting impression.

    Marketing Templates & Digital Assets Custom marketing templates that make consistent branding effortless. Email templates, social media graphics, presentations, and digital assets ready to use across your marketing channels.

    Social & Digital Design Systems Complete design systems for digital presence. Custom templates for Instagram, LinkedIn, newsletters, and digital marketing that keep your brand consistent and recognizable wherever your customers find you.

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Website Matters

Why Your

Establishes Expertise

drives conversions

builds trust

Your website isn't just a digital placeholder; it's your most powerful business asset. A strategic, well-designed site doesn't just look good; it actively works to grow your business, build trust, and position you as the go-to expert in your field.

Rosella Web and Brand Studio
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A Web Design Studio Focused on Growth & Visual Strategy

Rosella Studio was founded by Madison Bracaglia, a creative director with 10 years of experience designing for lifestyle, wellness, and product brands. With a background in campaigns for Squarespace, Mel Robbins, Girlboss, and Mailchimp, Madison brings editorial clarity, process-driven strategy, and timeless design to every project.

Rosella Studio is part of Lume Collective, a creative marketplace for wellness brands (coming soon)! Both are designed with the busy business owner in mind, prioritizing process and strategy without compromising creativity.

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Kind Words

  • She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website

    Madison did an incredible job building the website for my business. She took the time to really learn the essence of my business and my goals and was able to deliver a modern, beautiful website that clearly communicated my brand, business and was a very user friendly site to navigate. Madison made the process really easy for me and was great collaborating and incorporating me at every point of the process. Highly recommend!

    Karen C.

  • I've had the privilege of working with Madison for several years now, and I can confidently say that she is an outstanding freelance designer.

    Not only is Madison a true professional, but she's also a pleasure to work with. Her ability to understand our unique needs and translate them into stunning visuals sets her apart. I've recommended Madison to numerous friends and colleagues, and they've all been thrilled with the results she's delivered.

    Tia M.

  • Her response time was quick and communication was clear. Cannot recommend enough!

    Madison was incredibly creative and knowledgeable. Her response time was quick and communication was clear. Cannot recommend enough! She did a great job with the rebranding for my company.

    Kelsey A.

  • She was professional, responsive and helpful, and she delivered a beautiful custom website.

    Madison did a beautiful job redesigning my Squarespace site! I just rebranded my business and with minimal direction, Madison was able to take my brand guidelines and my vision and create EXACTLY what I was looking for! She was professional, responsive, and helpful, and she delivered a beautiful custom website. I highly recommend her to anyone who is looking for a website design!

    Christa B.

  • She did a great job with our business rebrand and website and we look forward to continuing to work with her.

    Madison has been great to work with! She is friendly, professional, and quick to respond. She did a great job with our business rebrand and website and we look forward to continuing to work with her.

    Laura S.

Ready to Stop Guessing & Start Growing?

Let's Build Something That Works. From strategy to launch, we make the process clear, intentional, and results-driven.

book a free call
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Rosella Web and Brand Studio

Web Design Studio For Modern Brands

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Web Design Studio For Modern Brands ✦